Kitchen e-tailers

kbbc.co.uk

Kitchen Bedroom Bathroom Centre
It may not be everyone’s cup of tea, thanks to its hard sell and splashy offer banners sprinkled all about, but online sales are rarely the result of being shy

Top marks Admittedly the homepage is a little busy for the puritanical among us, but chunky steel-effect graphics and the simple, text-only navigation panel on the left create a sense of completeness, and provide a virtual portal – ie the impression that everything a consumer needs can be found there Works well Access to the online planning tool is free to all, but KBBC has sensibly included a log-in process that captures details and reminds visitors they can seamlessly request a brochure, payment plans details and design service data. The tool itself is easy peasy and requires little skill bar the ability to move a mouse around Could do better The online quote system is another winner and it is easy to see customers making it to the buying stage, but it would have been better if the cabinet size guide came in the form of mini box pop-ups rather than a pdf to download Suggestion box Button says ‘watch our video’, but it should be clearer why Attraction factor Unashamedly commercial. Five out of five

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