Kitchen e-tailers

kutchenhaus.co.uk

Kutchenhaus
Sells German style with just a hint of German design: clean, organised and emphatic with many functions

Top marks An online quotation system sends enquiries back to the nearest showroom after providing dimensions and preferred appliances. A 3D plan and quote is then sent back
Works well Videos covering many types of kitchens and components may just be superannuated ads, but the ability to share via Facebook is a nice touch, showing an awareness of how consumers use the web day to day
Could do better It is probably a dead clever gimmick, but the gallery of display kitchens on sale were listed as bids, which was initially very confusing
Suggestion box The layout is almost too sensible: perhaps add reminders of why online quotations are so great
Attraction factor The look matches the brand equity. Four stars

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